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South Korea's cultural exports are benefitting its museums back home

South Korea's success exporting pop culture is benefiting its museums. The National Museum has now become the world's third most-visited museum behind the Louvre and Vatican museums.

Copyright 2026 NPR

Anthony Kuhn is NPR's correspondent based in Seoul, South Korea, reporting on the Korean Peninsula, Japan, and the great diversity of Asia's countries and cultures. Before moving to Seoul in 2018, he traveled to the region to cover major stories including the North Korean nuclear crisis and the Fukushima earthquake and nuclear disaster.