UNDATED-Since the onset of the COVID-19 pandemic, there’s been a general feeling that young people haven’t been taking mask and social distancing mandates seriously, leading to silly GIFs and mocking videos of people partying on beaches.
But Zenreach, a walk-through marketing company, says that is not valid. John Kelly, CEO of Zenreach says the company took a closer look at the people who are frequenting traditionally high-traffic businesses like restaurants and bars and determined that no specific age group or gender has been significantly more irresponsible than the other.
"The data tells us that consumer concern is widely shared across both gender and age groups," Kelly says.
While close in numbers, women as well as 55-64 year-olds actually showed the greatest increases in traffic at both restaurants and bars.
